Ganni

Ganni from Copenhagen is one of our favourite brands at Schwittenberg. In recent years, the Danish label has catapulted itself into the hearts of the fashion world and of influencers, with plenty of Scandi style, colourful prints and casual femininity. Ganni focuses on sustainability in production and materials and seeks to offer their customers something more than fashionable everyday dresses, tops, skirts, and jeans.

If you take a closer look at the Danish label, you will quickly see that it is very much about attitude and responsibility, as well as fashion. Every year, all areas of the company are examined in a detailed responsibility report, taking into account responsibility towards employees, customers, suppliers, design, the environment, and society, in order to derive action goals.
Or as Ganni co-founder Ditte Reffstrup aptly sums it up: “I think people can recognise themselves in what we do and see that it’s more a state of mind than just pieces of clothing.”