When Nili Lotan founded her label in 2003, her motto was “a woman’s wardrobe should function as an extension of herself”. And the Israeli designer seems to have learned her trade: after stints at Ralph Lauren, Liz Clayborne and Nautica, Lotan went on to have a career many would dream of. Right now, Nili Lotan is synonymous with New York cool. Stars love her collections, where denim meets silk slip dresses, military jackets and boho blouses. Simple, distinct, and very sophisticated: her pieces ensure every woman looks her best. The style cleverly combines a relaxed feel with subtle sexiness. It doesn’t get more modern than this for everyday wear.