Stone Island

Functionality, development, and innovation: these are Stone Island’s design criteria. The label, started by Massimo Osti in 1982 as an outdoor label in Ravinaro, a small town near Modena, soon gained cult status. For utility and fashion fans alike, no one could ignore the integrated compass badge, and Stone Island became a pioneer of functional fashion. To this day, nothing has changed. Three decades after its creation, Stone Island masterfully demonstrates just how desirable sportswear can be.