The anti-hero of style: Jean Toitou, the founder of A.P.C., doesn’t think much of fashion. According to him, it’s all just about pretty packaging and much ado about nothing, really. And while this might sound a tad paradox, considering his sartorial status, it does pinpoint Touitou’s particular take on fashion. His tools of persuasion: Great fabrics, clean cuts and an uncompromising “less is more” spirit. Well, his collections prove him right: Even after five years of wear, A.P.C. items still manage to look fresh and contemporary. Merci, Monsieur Touitou!