Massimo Giorgetti, the creative heart and mind behind young Italian brand MSGM, loves nothing more than surprises. While Italian moda generally stands for elegance and luxury, the former DJ takes inspiration from Yves Saint Laurent and Coco Chanel as well as indie music and contemporary art. The result? Witty, laid-back streetwear with refreshing colour combos and unusual cuts. An approach that not only wows Italy’s creative elite, but also a cosmopolitan, international crowd.